Even experienced
Internet marketers often ignore the potential of using their blog’s RSS feed
effectively to promote their blogs. Several times I have pointed this to a few
of my blogger friends. In fact, they even do not know how to burn their blog
URL to generate blog feed URL.
You might have
noticed that the RSS feed link on most blogs is usually so inconspicuous .Therefore,
your first priority should be to make it more visible on your blog.
Adding a large RSS
feed button in a prominent place on you blog is vital so that readers are urged
to subscribe to the feed. You should also include smaller buttons for these
links at the bottom of each blog post, plus a bit of text at the end of each post
to remind people that these subscription and sharing options exist, and to
encourage them to use them.
In fact I think it
is a good idea to have a page on your blog that explains to visitors what the
RSS feed is about and why it can make it easier for them to view your content
on a regular basis in their favorite rss reader.
By having a
special page on your site with this information, you can link to this page in
your blog posts and in your blog theme beneath your subscription and sharing
buttons.
Another great way
to promote your RSS feed is to use RSS feed directories. RSS feed directories
are special directory websites that publish the contents of your RSS feed.
Having your feed
published at an RSS directory site means that the visitors to that site can
find your content.
It also means that
any links to your content that are published with the feed will become
backlinks to your website, which will encourage search engines to index and
rank your blog.
You can find RSS
directories by using a search engine to search for them using terms such as
"RSS directory", "RSS feed directory", "RSS directory
list", "publish RSS feeds", and many similar search keywords.
You would come across
many more ways to promote your RSS feed during blogging career.
