Even experienced Internet marketers often ignore the potential of using their blog’s RSS feed effectively to promote their blogs. Several times I have pointed this to a few of my blogger friends. In fact, they even do not know how to burn their blog URL to generate blog feed URL.
You might have noticed that the RSS feed link on most blogs is usually so inconspicuous .Therefore, your first priority should be to make it more visible on your blog.
Adding a large RSS feed button in a prominent place on you blog is vital so that readers are urged to subscribe to the feed. You should also include smaller buttons for these links at the bottom of each blog post, plus a bit of text at the end of each post to remind people that these subscription and sharing options exist, and to encourage them to use them.
In fact I think it is a good idea to have a page on your blog that explains to visitors what the RSS feed is about and why it can make it easier for them to view your content on a regular basis in their favorite rss reader.
By having a special page on your site with this information, you can link to this page in your blog posts and in your blog theme beneath your subscription and sharing buttons.
Another great way to promote your RSS feed is to use RSS feed directories. RSS feed directories are special directory websites that publish the contents of your RSS feed.
Having your feed published at an RSS directory site means that the visitors to that site can find your content.
It also means that any links to your content that are published with the feed will become backlinks to your website, which will encourage search engines to index and rank your blog.
You can find RSS directories by using a search engine to search for them using terms such as "RSS directory", "RSS feed directory", "RSS directory list", "publish RSS feeds", and many similar search keywords.
You would come across many more ways to promote your RSS feed during blogging career.