A little bit of terminology you should know as a blogger.

Every blogger should know how to use a blog traffic tracking tool and which tool is the best for beginner blogger. Before that, to understand the data revealed by such traffic trackers, one should know the meaning a few words that would be used by those tools.

Visits:

The number of visits by human visitors (visits by search engine crawlers are not counted as visits) displayed in your blog stats shows the number of times anyone entered your blog during a given time period. Each entry is counted once.

What about repeat visits?

When a visitor to your blog happens to come again either accidentally or through bookmarks created by him, it is called a repeat visit. Such visits are harder to track because unless they have not deleted their cookies before entering your blog the second time.

In such a circumstance, tracking tool would think the person is a new visitor and will count him or her again. With that in mind, visits are a more acceptable measurement tool for bloggers to determine the popularity of their blogs.

Hits:

A hit is counted every time a file downloads from your blog. That means each time a page is accessed on your blog, every file that has to download on that page counts as a hit.

Here is a wonderful explanation.

Let us a page on your blog (say a blog post) includes your logo, an advertisement and an image, then you'll get four hits from that page as below:

1.      The page itself

2.      The logo

3.      The image

4.      The advertisement

Thus it is clear that hits are not the same as visits and as such they are not used to determine the traffic to your blog since they are always much higher than actual traffic.

Page Views:

Advertisers who contact you to place their company’s ad on your blog for money always consider the page views of you blog as the standard measurement. Surely you understand that each visitor on your blog will view one or more pages of your blog during their time of stay on your blog.

This means they might see one page then leave, or they might click on a link that beckons them to land on another page. Each of the pages or posts that the visitor sees is considered a page view. Advertisers are interested in knowing how many page views a blog gets because each page view creates another opportunity for a probable customer to see and or possibly click on the advertiser's ads.

Referrers:

This word might confuse many. Referrers are other websites that are sending visitors to your blog. Referrers could be search engines, other sites that have linked to yours that include blog rolls, blog directories, and links in comments, social bookmarking sites, and signatures in forums and so on. All such links are treated as entry points to you blog. By analyzing the referrers in your blog stats, you can find out which websites or blogs are sending the most traffic to your blog and focus your promotion efforts accordingly.

Keywords and Keyword Phrases:

By reviewing the list of keywords and keyword phrases in your blog stats, you can learn what keywords people are typing into search engines that allow them to find your blog. You can focus on those keywords in future posts and advertising and promotional campaigns to further boost traffic to your blog.

Bounce Rate:

The bounce rate shows you the exact percentage of visitors are leaving your blog immediately after landing. These are people who do not feel your blog is providing the content they're looking for. 

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