Keyword research-the phrase that scare most of the bloggers and even professional internet marketers are quickly put off at the thought of having to do keyword research. It is a long job and very time consuming and exhaustive too.
Nevertheless, keyword research is one of the most important aspect to your online business, but it is also one of the most overlooked. The truth is you can have great content on your blog that provides real value to your readers, but if your keyword research is bad it won't matter because no one is ever going to see it.
Keyword research is how you get your blog posts ranked by the search engines so people will actually see them. Picking the right words can get you ranked, picking the wrong words can put your post on page 117.
The key to keyword research is finding words that have a decent amount of traffic, but that also don't have very much competition. If you reach the number 1 spot for a keyword that has no traffic, it doesn't help your blog at all.
On the flip side, if you spend your time trying to rank for a keyword that has too much competition, it could take years before you see any results.
The best option is usually to focus your blog posts on "long tailed keywords". What this means is that instead of writing a blog post about "dog collars" (which will have a huge amount of competition), you should write about "red leather dog collars". The large pet stores likely have the highest rankings for dog collars and you will never be able to compete.
You will have a much better chance of getting ranked for long tailed keywords rather than the short ones. After you begin to achieve high rankings for multiple keywords and your blog starts building credibility with Google and the other search engines, you can begin to target keywords that are a little more competitive.
Of course, you also need to pick keywords that are relevant to your blog. If you're writing a post about picking relevant keywords, it won't help you at all to be ranked for "how to set up a blog".