Wait! Don’t brush this away as something that has now become
obsolete since the changes in Google’s indexing algorithms. If Google considers
that link building is a total waste of time for bloggers, then, they would have
removed the ‘blog roll’ widget (page element) in their blogger platform. I
firmly believe that Google has to depend on some sort of back linking to index
their SERP Links.
While there are distinct changes in the way bloggers need to
build links, the very strategy cannot be ignore.
I wish to share through this blog post information and tips
on HOW TO DRIVE TRAFFIC TO WEBSITE WITH
LINKS.
I admit that I have read how we the bloggers are affected by
the Humming Bird update. Keeping that in mind I proceeded to compose this blog
post. Since keywords have been so much abused by majority of the bloggers, so much so that the Humming Bird update has
come into effect. It essentially implies that Google would examine all the
words in a search query put in by a user instead of choosing the keywords alone
as the practice had been thus far.
When I first read that when another blog that is in the same
niche as mine is way up in the search engine results than mine, I should try to
goad that blogger to link to my blog, I thought there must be some mistake in
the information. That was years before.
Now, I clearly understand the importance getting high ranked
competitors’ blog to link back to me. To put it simply, if a high ranked police
officer publicly praises a constable who is much below his rank, the constable
is considered to be better than his colleagues. This action of the police
officer would not make him lose his importance.
Therefore, if other blogs in your same niche have higher
ranking than you, linking to them can often give you a higher relevancy score
with the search engines and the subsequent increase in traffic will make it
worth your while.
Reciprocal Links
Reciprocal linking means forming partnerships with other
sites who place a link from their web pages to yours. You give them a similar
link in return.
How to approach your competitors’?
Before you contact bloggers for a link back, place a link to
their site on your home page or resource page to assure them that you will
actually serious in your approach. When you send your email, create a subject
line that will encourage them to read your message rather than deleting it. You
don't want them to think you're message is Spam. You can say something about
their site or product or service which would capture their attention.
Begin your message by talking about your visit to their site
and what you found interesting about it. Detail your product or service in one
line and ask them to exchange links with you.
Tell them in detail where you have placed their link and
emphasize that it is only one click away from your homepage. Tell them that if
you don't hear back from them within 2 weeks, you will consider that to be a
negative response and that you will remove their link from your site.
Please bear it in mind that if your blog’s home page or
resource page is full of links out weighing the content, it will repel both the
human eyes and search engines’ bots.
Picking Your Partner
Your link partners should be sites your target market will
visit. Think about your product and its subject area and brainstorm to
determine where people interested in your product might be looking online. For
example, if you're trying to sell a book about blackjack strategy, it makes
sense that the people visiting online casinos would make great customers.
Online casinos then could be good partners.
Identify top-ranked, high quality casino sites and find the
email address of their webmasters. You can also identify your competitors, see
where they trade links and then follow suit.
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